I had the most fun with this assignment so far because I never realized that something that took so much imagination was so important in the product development process. Since it borrows so much from the interview assignment, it seems to dig the product deeper than the heuristic evaluation and the competitive analysis in that it centers more on the user.
As far as costs and benefits go, it's definitely the cheapest and the best way to evaluate a product because it looks at the product from a customer standpoint and like a heuristic evaluation, evaluates the product using what users know. It priorities fixes from a user standpoint, which is more efficient than fixing problems when they arise.
I feel that the personas and scenarios is an extension of the interview process, because interviews only go so far as to let the developers get an idea of their target audience, but personas and scenarios allow the developers to use traits of the interviewee and find fixes from the site. One take away from the personas and scenarios project is how cost effective such a simple process can be, especially one that uses the developer's imagination the most.
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