Assignment 3: Interviewing

Although radically different from the competitive analysis, I feel that interviewing is quite important in the process of gaining knowledge of the target audience. I think it was stressed that if product developers developed products with themselves in mind, instead of having input from users, then the product would more than likely fail in the market.

With this assignment, I felt more immersed in analyzing MemCatch because of the different opinions expressed by the interviewee. I can only imagine how much impact it would make had I been a software developer for MemCatch and was given the opportunity to sample my target audience.

I think one drawback of the interview process is how long it takes to setup an interview with someone. It took my group quite a while to find a candidate who had the time to spare to go through the interview process with us, but it did lead to a successful team project. I also feel that this project was one of the more intricate projects I've taken part in, because it requires alot of meticulous scripting -- we went over our script many times before we approved the final draft just through correcting confusing words in the script, however, the interview process proved to be worth its trouble.